PRICING

See Your Revenue Leak, Then Fix It

Every engagement starts with Week Zero: we measure your actual phone line and hand you the diagnosis before anything goes live —
included in setup. Founding price: first 5 clients locked for life.

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Step 1 — Week Zero, included in every setup

Before anything answers, texts, or books on your behalf, we measure. Your line forwards through a tracking number, every call is counted for real, and you get a written diagnosis — your actual missed-call rate, your after-hours exposure, and the dollar figure on each leak — before any system goes live.

There are three ways Week Zero ends, and the third is free to hear:

  1. Go live. The system switches on against a measured baseline you have in writing.
  2. Build with someone else. The diagnosis is yours to keep and it names what to fix in what order.
  3. Don't build. If your measured baseline contradicts the numbers that qualified you, the setup fee comes back in full and we stop. Our advice not to build costs you nothing — that is the point of measuring first.

The setup is paid in halves — half to start, half only when the system goes live — so the promises enforce themselves: your baseline is in your hands within 10 days of forwarding your line and sending the phone bill, or your first payment comes back. If the measurement says don't build, the second half is simply never charged. And every diagnosis we've run has found more than $2,000/month recoverable — if yours doesn't, we'll tell you not to buy.

And a deadline that cuts against us, not you: if we're not live within 30 days of signing, you either tell us what's blocking it and we set a new date, or your $500 is refunded and the founding slot goes to the next name. We can't measure a line that isn't forwarded, and we won't leave you paying for something that isn't running.

Running a larger operation and want the diagnosis alone before committing to anything? A standalone diagnostic is available at $497, credited in full against any build within 90 days. Start there instead →

Step 2 — The Build

Founding pricing — 5 Core slots, locked for life. After that, Core is $1,000/mo. We hold one rule at any price: we don't sell it unless it's worth at least 4x what it costs you. Setup is waived on a 6-month commitment — never discounted. Founding clients who later add After-Hours get their first month of it free.

After-Hours

The 2AM AnswerA voice answers when nobody is there — days stay human

$1,250/month — founding rate, $1,750 after the 5 slots close
$1,500setup — waived on 6-mo commit
  • Everything in Core, plus:
  • AI voice answers outside business hours
  • Emergency triage and on-call dispatch by SMS
  • Automated review request after every job
  • Daily owner debrief (SMS/Slack)
  • Voice answering during business hours
  • Multi-location / dispatch
Book a Strategy Call

Full Desk

Full Front DeskVoice on every call, plus confirmations going out

$2,000/month — founding rate, $2,750 after the 5 slots close
$2,500setup — waived on 6-mo commit
  • Everything in After-Hours, plus:
  • AI voice answers during business hours too
  • Outbound confirmation calls on booked jobs
  • Trade-specific qualification and routing
  • Multi-location support and dispatch logic
  • Custom integrations
  • Outbound sales calls — those need written consent we can’t assume you have
Book a Strategy Call

Prefer to prove it first? Every build can start as a 30-day paid pilot at half the monthly rate, then convert to the retainer.

The Real Cost Comparison

Human Receptionist (9-5)
$68,730/year
Human Receptionist (24/7)
$206,190/year
Traditional Answering Service
$6,000-$12,000/year
Golden Rule AI (24/7, books the job too)
from $18,000/year

Ruby answers your phone. We answer it, qualify the job, book it, confirm it, and text the reminder.
AI never sleeps, never calls in sick, and handles unlimited simultaneous calls.

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The Guarantees

Week Zero: setup is paid in halves — half to start, half at go-live — and your measured baseline is delivered within 10 days of the day you forward your line and send the phone bill, or your first payment is refunded. If that baseline contradicts the numbers that qualified you, the first payment is refunded and the second is never charged. Both promises fire on facts you can check yourself: a calendar, and your own call data.

The build: 90 days from go-live. If the system doesn't book more appointments than your agreed baseline — the 90 days before it, evidenced by your own CRM or calendar and confirmed in writing before we launch — I refund the retainer for that period.

Written conditions apply to both: the baseline documented up front, the system kept switched on, claims inside the stated windows. Full terms in the service terms — read them before you sign, not after. I'd rather set a guarantee I can honor than one that sounds bigger.

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Refer a Business, Get a Month's Credit

Refer a business that signs on and stays past day 30, and you get one month's service credit — up to two credits in any 12-month period.

A credit, not a permanent discount. My monthly rate doesn't move — for you or anyone you send — because a rate that slides once slides forever, and I'd rather still be here in three years running your system.

Common Questions

What does the setup fee actually buy?

Week Zero. Your line is measured for real before anything goes live, and you get the written diagnosis either way. A fee with a deliverable, not a deposit.

What if the measurement says I don't need this?

Then I tell you exactly that, refund the setup, and you keep the diagnosis. Advice not to build is a result you can trust precisely because it costs me the sale.

How quickly can we go live?

Most builds are live within 5-7 business days after onboarding. Pilots start even faster.

Will the AI sound robotic?

No. We customize the voice, tone, and scripts to your brand — and your audit includes a demo using your actual business name so you can hear it first.

Do I need to change my phone number?

No. We forward from your existing number. Customers call the same number they always have.

What about my existing CRM/scheduling software?

We integrate with most major platforms — ServiceTitan, Jobber, Housecall Pro, Google Calendar, and more.

Ready to See Your Real Number?

Start Week Zero — your line measured, your diagnosis in writing, before anything goes live. Or run the free calculator for a first estimate in 60 seconds.

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